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#WallStreet

For most companies a social media presence is table stakes – one of the most critical components of any digital marketing strategy. And recruitment strategy. And customer service strategy. And … securities compliance strategy? On July 3, 2012, Netflix CEO

Posted by Andrew Massara
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Is a niche social network worth your brand’s time?

When advising clients on the right marketing mix, I always recommend reserving at least 10% of their budget for experimental marketing. Digital initiatives, as a whole, used to be considered pretty experimental, but more often than not digital is now

Posted by Victoria Graham
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Keeping it light

“So, what is your favorite flavor of jelly beans?” my desk neighbor Adrian looks up from his computer to ask. “Hmmm…” I think. “The black ones, maybe the pink ones second.” “EWWWW! Who likes the black ones?” erupted the entire

Posted by Keely Hopkins
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Is the anti-technology revolution looming?

Sometimes it’s hard to remember to take off my rose tinted glasses. When you work with, or even around, technology companies long enough you start drinking their Kool-Aid and become really invested in all of the ways they are going

Posted by Monique Sherman
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Can we have your attention for 6 seconds?

Can you communicate a message in 6 seconds or less? Some think so and that’s the challenge facing brand marketers as they jump on the Vine bandwagon. If you’re unfamiliar with it, this free Twitter-owned service echoes the required concision

Posted by Clare Johnston
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Your customers do not want to be your friend

63% of people agree that customers do not want to be friends with a brand. That was the result of the live poll conducted on Twitter and among attendees at the latest #empty13 event hosted by Bite this week. The

Posted by Nick Thorpe
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The rise of the digital high-street

There has been a media spotlight on the retail industry recently, with the continued success of various retailers online, the changing buying habits of consumers, and the collapse of the British high-street’s landscape – the retail industry is arguably at

Posted by David Simpson
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The Internet of Cute

This blog post was written by Molly McGaughan, Sandy Choi and Hyeri Kim at Bite New York. The internet has changed the way we live – from how we work to how we play, how we learn to how we

Posted by Sandy Choi
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Why HTML5 will be the future of TV

This article by Bite’s Justin Pearse originally appeared on The Drum. It’s become a pretty widely accepted idea that the future of mobile is HTML5. What isn’t so widely discussed is that the future of TV will be too. At

Posted by Justin Pearse
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How to stop brainstorms turning into lamestorms

Brainstorms. At their best, an energising meeting of minds that can spark the thoughts that flare up into great campaigns. At their worst, a lot of people sat in a room not knowing what’s going on. Brainstorming isn’t the only way

Posted by Matt Wright
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Q&A with Ryan Crabtree – Kickstarter creator of the CRABBY Wallet

As mentioned in a previous Bite blog post, in 2013 I’m backing a Kickstarter project every month and charting progress on my blog. This month, I’ve chosen to support the CRABBY wallet. As you can see from the Kicktraq monitoring

Posted by Sam Evans
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Lean In: How to organize a social movement and make it home for dinner

I’ve been incredibly fascinated by Sheryl Sandberg ever since last year when I read about her vow to leave the office at 5:30 pm and then watched her TED talk about “Why we have too few women leaders.” Her messages

Posted by Gretchen Bender
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