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Kickstarting the new year

Posted by Sam Evans on Tuesday, January 15th, 2013 at 11:40 am

This year I’ve picked something a little different as my new year’s resolution. Rather than a doomed to fail fitness regime, I’ve decided to back one project a month on crowd-funding platform Kickstarter, for the duration of 2013.

I’m always keen to find out about new and exciting start-ups and emerging technology that is bringing something different to the table and this seemed like the perfect way to actually engage with live projects. This way, I can make a small difference as these fledgling projects seek to crowd-source funding to help get them off the ground.

To chart my progress (and more importantly the projects’ progress with funding and whether they come to fruition) I’ll be blogging along the way. I’ll talk about why I’ve chosen the specific project, what they’re up to and reporting back on their development.

For those of you who might not know, here’s a little more information about Kickstarter:

– Kickstarter is a crowd-funding platform which allows anybody to ‘back’ creative projects

– You can pledge as much or as little as you wish. According on how much you give, you receive some kind of incentive or gift which ties into the specific project, such as a prototype or exclusive membership

– Every project creator sets their project’s funding goal and deadline. If people like the project, they can pledge money to make it happen. If the project succeeds in reaching its funding goal, all backers’ credit cards are charged when time expires. If the project falls short, no one is charged. Funding on Kickstarter is all-or-nothing

– Around half of projects usually take off, so it’ll be interesting to measure the success rate of those I’ve chosen

This month, I’ve backed Good Night Lamp. The premise of the product is that the Good Night Lamp is a family of internet-connected LED lamps. When the Big Lamp is turned on all the Little Lamps turn on wherever they are. I chose this quirky project because it I think it really simply embodies the trend of ‘the internet of things’ – connecting everyday objects to the internet to the benefit of our ‘always-on’ world and lifestyles. The team of designers, technologists and makers behind the Good Night Lamp describe it as a ‘physical social network’, made possible by a small wifi chip in each house-shaped lamp.

More on this from me in the coming months!